Facebook acquires AI shopping startup

Facebook has bought an AI furniture shopping startup called GrokStyle, as the social network continues to broaden its technology with greater focus on artificial intelligence.

The San Francisco-based company, which was founded in 2015, developed technology that allows consumers to take a photo of furniture and uses AI to identify similar products available online.

Ikea is one of GrokStyle’s notable clients, who integrated the feature in their AR app.

“We are excited to welcome GrokStyle to Facebook,” a Facebook spokeswoman said.

“Their team and technology will contribute to our AI capabilities.”

(Dominic Lipinski/PA)

In a post on its website, GrokStyle said it had been an “exciting journey” for the startup and they were “looking forward to what is ahead”.

“Our team and technology will live on, and we will continue using our AI to build great visual search experiences for retail,” the site reads.

“As part of this next chapter, we are winding down our business.”

According to the startup’s LinkedIn page, between two and ten people work at GrokStyle.

Facebook has acquired a number of AI specialist startups over the years.

In 2018, it bought out London-based Bloomsbury AI, which builds tools to help tackle fake news.

- Press Association

More on this topic

Facebook says more Instagram passwords exposed than thought

Facebook uploaded 1.5 million users’ email contacts without their consent

Facebook bans far-right groups under dangerous organisations policy

Facebook discontinues Messenger friends payment feature

More in this Section

New tech used to track down illegal mobiles in prison

Should you buy… the Rokit IO Pro 3D?

Anker Soundcore Liberty Air headphones a reasonably priced choice for fans of wireless headphones

YouTube to return to Amazon Fire TV devices


Lifestyle

Snap to it and be app aware: Tips to keep kids safe in a social media world

‘Furniture’ play is couched in relatable language

Have tapes, will travel: Shimkovitz on his quest to spread the word on Africa's rarest music

Runner of the Week: Cork man taking on marathon challenge for mental health awareness

More From The Irish Examiner