Facebook agrees to donate £3m to Citizens Advice over scam adverts

Martin Lewis, founder of MoneySavingExpert.com.

Martin Lewis has dropped a campaign lawsuit against Facebook after the social network agreed to donate £3 million to Citizens Advice and set up a new scam advert prevention project.

The consumer champion previously announced his intention to sue Facebook for defamation in a personal capacity in a groundbreaking lawsuit, following a raft of scam ads featuring his picture.

The two have now announced a new initiative that includes a specialist scam adverts reporting tool on the social network and the donation to the new Citizens Advice Scams Action (CASA), which will launch in May and be used to support the victims of scam advertising and offer education on spotting them.

Mr Lewis, founder of MoneySavingExpert.com, said: “I didn’t want to take out a lawsuit. That was not my aim. My aim was to try and reduce the number of hideous scam adverts in UK advertising that have hurt real people.”

Mr Lewis also called on other advertising platforms to follow Facebook’s example, saying Google and others had to “stand up and take responsibility” for scam adverts on their platforms.

He said the scam advertising may not “be as sexy” as problems around “fake news and Russian bots” but said it affects real people’s lives, calling it a “national epidemic”.

He added that he would not rule out another lawsuit “if things did not improve”.

Facebook has agreed to donate £2.5 million in cash over the next two years and £500,000 in Facebook advert credits coupons over the next three years.

Facebook said its new dedicated tool for the UK will be used to allow ads to be more quickly reported.

The social network’s Northern Europe regional director Steve Hatch said: “We’re grateful to Martin Lewis for bringing attention to this important issue and for his guidance over the last eight months.

“Our donation to Citizens Advice and our launch of a new UK scam ad reporting tool and dedicated operations team for this reporting channel is part of a wider commitment to tackling scams and to ensuring people are given more transparency and controls over the ads they see on Facebook.”

- Press Association


More on this topic

Facebook acquires AI shopping startup

German anti-trust authorities restrict Facebook data use

Protecting the vulnerable - An endless task

Facebook Messenger users can now ‘unsend’ messages

More in this Section

YouTuber Joey Graceffa: I’ve learnt to brush off hate

Suit yourself with many faces of Sony wena

Call of Duty publisher Activision Blizzard to lay off hundreds of staff

Twitter boss admits it needs to improve help for victims of abuse


Lifestyle

Away with red tape!

Review: Post Malone in Dublin - Not music to change your life but tremendous fun

Review: Ariana Grande - Thank U, Next is a rollercoaster you’ll want to stay with

Travel digest with Barry Coughlan

More From The Irish Examiner